Travis Kelce’s Involvement Sparks Rally in Six Flags Stock
Six Flags Entertainment shares surged nearly 18% after activist investor Jana Partners revealed a collaboration with NFL star Travis Kelce to push for operational changes. The amusement park operator, which has seen its stock decline by half this year amid falling attendance, now faces potential restructuring as Kelce and Jana acquire a 9% stake.
"I am a lifelong Six Flags fan and grew up going to these parks," Kelce stated, framing the MOVE as a bid to revitalize the brand. The partnership coincides with CEO Richard Zimmerman's planned departure by year-end, signaling broader strategic shifts ahead.